Queen is a band that the Pelipod team really enjoy, and their song ‘I want it all I want it now’ really expresses what we are all about. This timeless classic is not only a cracking tune but sums up how online shoppers feel about getting their parcels. Waiting is no longer an option for the customer – retailers and couriers know that. So the challenge is to find a solution that provides a customer experience that matches their expectations.
On February 3rd Pelipod will be attending The Delivery Conference: Europe’s leading event for innovation in Delivery & eCommerce. The conference attracts influential players from the retail industry across Europe, showcasing how retailers can encourage collaboration and innovation in the retail industry and use delivery to generate repeat purchase, customer loyalty and ultimately a better consumer experience.
Pelipod will be exhibiting at the conference as well as participating in a panel entitled Better Choice: Delivered. We will share more on our discussions after the panel, but in the run up to the event here are some thoughts for retailers and couriers alike to whet the appetite…
In case you missed it, the tail end of 2014 had delivery and fulfilment right in the spot light. Here are a few brief recollections:
- The terms ‘Black Friday’, ‘Cyber Monday’ and the lesser-known ‘Boomerang Wednesday’ – when consumers return items they bought on the previous Friday and Monday, filled the media. Showing us that online shopping is now as mainstream a pursuit as visiting a shopping mall.
- The press seized on stories of retailers closing online stores as sites crashed, systems failed and logistics companies fought to cope with orders. Logistics has never been so news worthy.
- 930 million B2C parcels were delivered in the UK in 2014.
- Following a negative delivery experience, 59% of consumers said they were less likely or unlikely to order from that retailer again – MetaPack
- 76% of consumers polled by MetaPack said that they expect same-day delivery in the future
Clearly technology’s impact on consumer behaviours and expectations around shopping has changed significantly in the last few years, and there is no sign of the pace letting up in 2015. If anything the leading retailers and couriers of 2015 will be those that use technology intelligently while managing consumer expectations in the process.
For couriers and retailers, making Right Here Right Now a reality for consumers is a worthy goal to pursue. Here at Pelipod we are excited about playing our part in making this happen, and we look forward to joining the discussion on February 3rd and throughout 2015.